Fresh Success Marketing Group Aids Cystic Fibrosis Research

Fresh Success Marketing Group's president described the team's most recent giveback efforts, and discussed the role of philanthropy in the company's culture.

Most recently, the team at Fresh Success Marketing Group supported the Cystic Fibrosis Foundation by participating in the Lone Star Tower Climb and Run. The fundraising event took place in early February 2015, and Trang C., the firm’s president, reported that she and her team were honored to be part of it.

“Cystic fibrosis is an inherited and chronic disease,” she indicated. “It impacts the digestive systems and lungs of approximately 70,000 people all over the world. Mucus clogs the lungs, leaving sufferers vulnerable to infection. It also hinders the function of the pancreas, stopping enzymes from helping the body process food. It’s incredibly tragic. Over the years, medical advancements have greatly improved life expectancies for people with this disease, but more must be done.”

The function takes place on an annual basis, and thousands of people take part. They test endurance and will by racing up stairs either in a stadium or tall building in order to raise funds through sponsors. The millions of dollars the event generates are used for the care of people suffering from cystic fibrosis, as well as life-saving research and educational programs.

“We became cheerleaders for a day,” she smiled. “We shouted for the runners as they went by, and supplied plenty of high fives as well! Additionally, we did a lot of cleanup after the race. It was definitely hard work, but it’s all about supporting our community and helping others.”

Fresh Success Marketing Group Contributes to Cystic Fibrosis Foundation

“For everyone at Fresh Success Marketing Group, contributing to our community is highly valuable,” said Trang. “For instance, it allows us to support those who have stood behind the growth of our organization. It also helps us establish ourselves as leaders in the region. We can get out there and connect with people we would never meet otherwise.”

Trang also explained that when she and her colleagues do get out of the office, they are able to shed their work-related roles and get to know one another more personally. This strengthening of relationships presents itself in the form of superior collaboration when they settle back into the office. “In addition to helping those in need, community giveback is wonderfully rewarding for us,” she stated. “We spend quality time together, meet new people, and learn new skills. It’s great!”

About Fresh Success Marketing Group

Fresh Success Marketing Group specializes in unique promotional initiatives that forge lasting connections between companies and their most receptive customers. The firm applies the combined talents of an exceptional team of branding specialists to generate impressive business growth and market expansion. Through extensive market analysis and demographic research, Fresh Success Marketing Group has built a reputation as a reliable provider of consistently effective and memorable promotions. The company serves a diverse portfolio of clients, from small local startups to world-renowned corporations. Fresh Success Marketing Group is poised for expansion into new markets and a bright future as an innovative provider of event-based marketing.